ONLINE TO OFFLINE

THE CHALLENGE

While holding an offline branded event at a central shopping center, our partner sought to drive foot traffic to their nearby store to build brand consideration and purchase intent.

THE PROJECT

We helped to conceptualize and produce on-site touchscreens programs for walk-ins to discover, interact and even customize several promotional SKUs. Once interactions were completed, audiences were enabled to download their selections to mobile, along with an interactive map to guide them to the nearest point of sales; creating additional foot traffic that drove purchases of the partner’s seasonal hero product.