ONLINE INFLUENCERS OUTREACH

THE CHALLENGE

With the grand opening of its first ever China property, our luxury hotel partner sought to generate high reach and coverage of this event across influencers and key opinion leaders.

THE PROJECT

We helped devise and executed an online influencers outreach program fully integrated and articulated around the brand creative platform by holding the first- ever multi-angled live streaming broadcast in cooperation with 5 of the most affluent lifestyle online Key Opinion Leaders in China, generating over 5.8M views within hours of the program launch.