VIRTUAL REALITY

THE CHALLENGE

As a new actor in the market, our luxury hotel partner sought to create awareness and consideration for its collection of boutique properties, by clearly articulating its brand positioning statement and core values.

THE PROJECT

We conceptualized and produced a series of virtual reality tours with embedded narratives and story that effortlessly articulates the brand identity, all the while providing a seamless virtual tour of key global properties, creating anticipation for the brand in China.